Retail Pharmacy
Specsavers Boosts Search Discovery and Drives Appointment Bookings with LMB
Specsavers was looking for a solution that would ensure a consistent customer experience across digital channels.
Snapshot
Business Profiles : 100
Industry : Retail
Founded In : 2000
LMB Customer Since : 2019
Products Used
Business Profile Management
Review Management
Q&A
Posts
Client Challenge
Specsavers was looking for a solution that would ensure a consistent customer experience across digital channels and a seamless online-to-offline journey. “Our customer’s online journey, regardless of channel or device, needs to complement their in-store experience.
Specsavers drives customers into its stores by offering eye and ear tests. The company’s primary KPI is the number of appointments booked through online channels.
Before partnering with LMB, Specsavers relied on manual agency resources to update its store information across the many maps, apps, and search engines its customers use. The company also had no way of measuring the amount of traffic coming from these third-party sites. “This left a big margin of error and a blindspot in the reporting
The Solution
LMB provided an all-in-one solution for franchisees to manage all customer reviews in one place, quickly and efficiently while allowing them to effectively manage brand information and marketing presence. Through LMB, Specsavers could also quickly update holiday hours and special events, push out coupons and other promotions and revise their marketing content that helped drive new customers in their local markets.
Results
- 25% increase in google listing clicks
- 31% increase in google search impressions
- 20% increase in monthly visits to store pages
- 5% increase in reviews
- 4.6 Average Star Rating
- Received over 11,000 reviews from 1000 sites